Intelligence Everywhere
The MicroStrategy Blog: Your source for analytics and AI trends, and business intelligence insights.
Driving Cloud Adoption with Snowflake: MicroStrategy Earns EMEA Data Cloud Product Acceleration Partner of the Year Award
When industry leaders join forces, amazing things can happen. That's certainly the case with MicroStrategy and Snowflake, where a powerful partnership is reshaping the way businesses leverage data in the cloud. We’re excited to announce that our EMEA team has been recognized by Snowflake as the EMEA Data Cloud Product Acceleration Partner of the Year.
This award highlights MicroStrategy's commitment to helping businesses accelerate their cloud adoption journey by leveraging the power of Snowflake's Data Cloud platform.
“This accolade … is a testament to the team’s hard work and strategic alignment, positioning us as a leader in fostering impactful, high-speed collaborations that drive significant value for our clients and stakeholders.”
What is the Snowflake Acceleration Partner Award?
This prestigious award acknowledges Snowflake’s ability to drive growth and innovation in partnership with organizations like MicroStrategy. It showcases how, together, we accelerate business outcomes for our mutual customers, making a real impact across industries.
This award highlights the value customers gain by combining MicroStrategy's AI-powered analytics with Snowflake's secure and scalable data cloud, leading to faster insights and better business decisions.
“This accolade reflects the strength of the Snowflake partnerships and success in accelerating joint business outcomes. It’s a testament to the team’s hard work and strategic alignment, positioning us as a leader in fostering impactful, high-speed collaborations that drive significant value for our clients and stakeholders,” said Mel Zeledon, Executive VP of Alliances and Transformation at MicroStrategy.
“Being cloud-native gives us the freedom to deploy these incredible new capabilities rapidly.”
Learn More About MicroStrategy & Snowflake
Solve all your data and analytic needs with Snowflake’s rapid cloud data migration capabilities and MicroStrategy’s AI-powered analytics.
Why MicroStrategy Cloud?
MicroStrategy ONE is built with a cloud-first approach, offering flexible deployment options across AWS, Google Cloud, and Microsoft Azure, enabling rapid delivery of new capabilities. Its microservices architecture provides unparalleled scalability, allowing businesses to adjust individual components as needed, seamlessly integrate third-party services, and run tests with ease.
“Being cloud-native gives us the freedom to deploy these incredible new capabilities rapidly,” said Jeff Courcelle, Head of UX and Chief Designer at MicroStrategy.
This modern, containerized foundation not only supports the latest innovations like Auto and HyperIntelligence but also serves as a robust platform for orchestrating complex data environments, offering flexibility that adapts to any business need.
Leading the Marketing Data Stack
This award comes on the heels of another major accomplishment: MicroStrategy was once again recognized as a leader in Business Intelligence in Snowflake’s annual Modern Marketing Data Stack Report 2025: How leading marketers are thriving in a world redefined by AI, privacy and data gravity.
For the second year running, we’ve been celebrated for our ability to help organizations thrive in a world increasingly defined by AI, data privacy, and agility.
The report evaluates technology providers who enable businesses to build effective marketing data stacks. Being named a leader reinforces MicroStrategy’s deep integration with Snowflake’s AI Data Cloud, ensuring that analytics play a central role in every decision, from the boardroom to the frontlines.
Both the Snowflake Acceleration Partner award and our recognition in the Modern Marketing Data Stack Report validate our vision of an integrated AI and BI platform that empowers organizations to make smarter, faster decisions.
“MicroStrategy’s modern and user-friendly platform will empower our staff and faculty to make data-driven decisions with greater ease and efficiency. This shift to the cloud will also ensure greater scalability and agility as our data needs evolve.”
Transforming Data at the University of Auckland
One of our proudest accomplishments this year was helping the University of Auckland transform their data strategy with MicroStrategy ONE and Snowflake’s AI Data Cloud. Serving over 45,000 students, the university faced challenges in managing large data sets.
Our integration not only drastically reduced data loading times but also eliminated previous resource constraints, giving staff and faculty streamlined access to the insights they need.
“MicroStrategy’s modern and user-friendly platform will empower our staff and faculty to make data-driven decisions with greater ease and efficiency. This shift to the cloud will also ensure greater scalability and agility as our data needs evolve,” said Jason Mangan, Chief Digital Officer at the University of Auckland.
Unifying Data and Analytics for Sainsbury’s
Leading UK retailer Sainsbury’s took a bold step in transforming its data strategy by implementing a unified data and analytics (D&A) approach designed to serve the entire organization. At the core of this transformation, they utilized MicroStrategy to create a scalable, governed data model that meets the organization’s diverse reporting needs.
With the power of Snowflake, AWS, and the MicroStrategy Cloud, Sainsbury’s successfully rolled out a comprehensive suite of analytics applications, delivering best-in-class insights to over 12,000 colleagues across the business.
Growth Through Collaboration
In a year marked by growth, innovation, and collaboration, we’re proud of the strides we’ve made alongside our partners and customers. From receiving Snowflake’s Acceleration Partner of the Year Award to helping organizations like the University of Auckland and Sainsbury’s transform their data strategies, MicroStrategy continues to lead the way in delivering cutting-edge, cloud-native analytics solutions.
With a focus on scalability, flexibility, and empowering decision-making across all levels, we look forward to driving even greater success in the future for businesses worldwide.
Take the Next Step with MicroStrategy and Snowflake
Ready to unlock the full potential of your data in the cloud? Discover how the powerful combination of MicroStrategy and Snowflake can empower your organization to:
Accelerate cloud adoption: Migrate your analytics to the cloud seamlessly and efficiently.
Gain deeper insights: Leverage AI-powered analytics to understand your data like never before.
Improve decision-making: Empower users at all levels with the information they need to make faster, more informed decisions.
Drive business growth: Transform your data strategy and achieve your business goals.
Contact us to learn more about our cutting-edge solutions and discover how we can help you optimize your cloud analytics journey with MicroStrategy and Snowflake.