Why This Matters

The Modern Marketing Data Stack Report 2025 evaluates technology providers that help organizations build effective marketing data stacks, enabling them to thrive in a world where AI, data privacy, and agility are paramount.

By integrating deeply with Snowflake’s AI Data Cloud, we ensure that analytics are not just an executive function but a core part of every decision-making process.

This year, Snowflake analyzed the usage patterns of over 9,800 customers to identify the leaders in categories like analytics, data integration, and AI. MicroStrategy stood out once again, recognized for our unique ability to deliver pervasive, AI-powered analytics that go beyond simple dashboarding. This acknowledgment underscores our impact on helping businesses unify their data and deploy analytics at scale.

The integration of MicroStrategy ONE and Snowflake’s AI Data Cloud drastically reduced data loading and query times and eliminated the resource constraints they previously faced.

So what does it really mean to be a leader? It’s more than just a label—it’s a reflection of the value we bring to our customers and the success we help them achieve. Our platform, MicroStrategy ONE, is designed to provide everyone—from senior management to business users and frontline employees—with intuitive access to the insights they need. By integrating deeply with Snowflake’s AI Data Cloud, we ensure that analytics are not just an executive function but a core part of every decision-making process.

Success in Action: University of Auckland’s Story

One of our proudest achievements this year was helping the University of Auckland leverage data to drive greater innovation and value. The University serves more than 45,000 students and faces challenges related to accessing and analyzing large data sets across their institution. 

“MicroStrategy's modern and user-friendly platform will empower our staff and faculty to make data-driven decisions with greater ease and efficiency. This shift to the cloud will also ensure greater scalability and agility as our data needs evolve.”
—Jason Mangan, Chief Digital Officer at the University of Auckland

Earlier this year, they implemented MicroStrategy ONE to connect with Snowflake’s AI Data Cloud, which has transformed their data strategy. This integration has drastically reduced data loading and query times and eliminated the resource constraints they previously faced.

Jason Mangan, Chief Digital Officer at the University of Auckland, shared his thoughts on the transformation: “MicroStrategy's modern and user-friendly platform will empower our staff and faculty to make data-driven decisions with greater ease and efficiency. This shift to the cloud will also ensure greater scalability and agility as our data needs evolve.”

MicroStrategy ONE, allows employees to query data using natural language, making complex analytics accessible to everyone.

With MicroStrategy ONE, the University’s business users now have secure, streamlined access to all the data they need, driving faster insights and smarter decisions. It’s a perfect example of how our partnership with Snowflake enables organizations to remove barriers to data access and deliver true Intelligence Everywhere.

Pioneering Innovation in AI and BI

We’re proud to be the first BI vendor to release a cloud-native platform and integrate it with Generative AI (GenAI). Our platform, MicroStrategy ONE, allows employees to query data using natural language, making complex analytics accessible to everyone. This user-centric approach empowers teams across departments to gain instant insights, accelerating time-to-decision and driving business agility. With GenAI and advanced machine learning models integrated seamlessly into our trusted data fabric, we’re helping companies harness the power of data for real-world impact.

Snowflake’s recognition of our leadership for two consecutive years shows the tangible value we bring to enterprise customers through our AI-powered analytics and joint solutions. Our success is measured by the ability to democratize data, break down silos, and deliver insights at scale—creating a unified, data-driven culture within organizations.

What’s Next for MicroStrategy and Snowflake

We’re not stopping here. Our continued partnership with Snowflake will only grow stronger as we develop more advanced solutions that bridge the gap between AI, analytics, and business outcomes. From enabling dynamic price optimization to enhancing customer engagement strategies, we’re dedicated to pushing the boundaries of what’s possible with data.

The modern marketing stack is evolving rapidly, driven by increasing demands for agility, compliance, and efficiency. With Snowflake’s AI Data Cloud as the backbone and MicroStrategy’s analytics capabilities on top, we’re poised to help our customers navigate this complex landscape. Together, we’re building a future where data isn’t just a resource—it’s a strategic advantage that every employee can leverage.

Ready to Learn More?

For more details on Snowflake’s Modern Marketing Data Stack Report 2025 and why MicroStrategy continues to be a leader, check out the full report here. If you’re ready to see how our solutions can transform your business, reach out to us today. We’d love to show you how to put AI and data to work in ways that drive measurable results!