It’s that time of the year again with various analyst reports being published with great anticipation on how we did in the various waves, quadrants and criteria. The BARC Score is one such report, and for those that do not know, BARC is a prominent consulting firm and industry analyst in the enterprise software sector, offering detailed research and advice on Business Intelligence, Data Management, and other key areas.  

The BARC Score evaluates vendors on their ability to drive a "large number of different users to gain insights from data".  This recent publication findings align perfectly with MicroStrategy's mission to bring ‘Intelligence Everywhere’ - not just to the data elite. 

BARC scored MicroStrategy a ‘Market Leader’ for the second year running, praising our ability to provide “Intelligence Everywhere” through our Analytics and AI Platform and aligned perfectly with our three themes, Pervasive, Trusted and Open: 

Pervasive – AI for everyone

MicroStrategy introduced the 'Auto' suite, a set of tools designed to democratize data analytics by enabling users to interact with data using natural language. The ‘Auto’ suite consist of 'Auto SQL', 'Auto Dashboard', and 'Auto Answers', the platform caters to various user needs, making daily data tasks more accessible and intuitive. The innovative 'Auto Bot' feature allows for the creation and deployment of customized chatbots, these bots can be deployed further extending the platform's AI capabilities.

Trusted – Semantic layer enhanced

MicroStrategy enterprise Semantic Graph is seen as a key differentiator with the ability to deliver common business logic across multiple data sources, as well as leveraging other tools with over 200+ data connectors. Our Semantic Graph is a cornerstone of our platform, offering a unified, governed business logic layer that enhances data security and integrity. 

Open – Immediate actionable data

We are particularly excited that BARC highlights HyperIntelligence which allows AI to be integrated into ANY application with no code. HyperIntelligence delivers contextual information to users across web applications, mobile devices, and productivity tools with zero-clicks. This capability ensures that insights are not only immediate but also highly personalized, transforming the way users interact with their applications data in their daily workflows. 

MicroStrategy's enduring impact on the Business Intelligence and analytics market is a result of our ability to blend innovation with integration. By taking market trends seriously and developing tools that address them effectively, MicroStrategy has positioned itself as a forward-thinking vendor. MicroStrategy's strengths in delivering a unified platform, embracing an open ecosystem, and pioneering AI and HyperIntelligence features, making us a formidable player in the BI and Analytics industry.

Download the 2024 BARC Score Report for free here.