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Is AI the Secret Sauce for Turbocharging Your Product and Embedded Analytics?

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The MicroStrategy Team

May 17, 2024

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The AI Revolution: Supercharging Product Teams with Smarter Analytics 

Data is the lifeblood of any successful product. But with the ever-growing volume of user data, extracting meaningful insights can become a daunting task. Enter Artificial Intelligence (AI), poised to revolutionize the landscape of product analytics and embedded analytics, empowering product teams to make smarter, faster decisions. 

 

AI in Product Analytics: From Insights to Action

Product analytics platforms are integrating AI into their product to help customers automate tasks, identify hidden trends, and predict user behavior. This translates to several benefits for product teams.  One example is the Pendo One AI-powered product analytics platform. With Pendo you can 

  • Take the guesswork out of product data to help bring products that customers actually want to market faster. 

  • Supercharge both personalization and customer experience with automated, personalized content delivered at the right time. 

  • Power product discovery: Analyze, sort, and identify trends in data for faster customer insights that empower you to build with confidence. 

  • Power product-led growth: Deliver business impact by driving better customer retention, conversions, and engagement with less time and expertise. 

AI in Embedded Analytics: More Insights, More Action

Embedded Analytics platforms are also integrating AI into their products. One example is the suite of AI capabilities in the MicroStrategy ONE platform which can be embedded in any external or internal web or mobile application and deliver the power of AI directly to your products' customers.  

With MicroStrategy AI your product can: 

  • Foster self-service exploration by enabling GenAI on top of new or existing datasets, and dashboards and even suggesting relevant questions to ask. 

  • Add chat experiences anywhere in your app with a stand-alone bot builders can even customize each bot with a unique name, appearance, data, and personality. 

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The Impact on Product Teams: Data-Driven Decisions at Warp Speed

By embracing AI in both product analytics and embedded analytics, product teams can: 

  • Make data-driven decisions faster: AI automates tedious tasks and generates actionable insights allowing teams to focus on strategic initiatives. 

  • Personalize the user experience at scale: AI-powered insights enable teams to tailor product experiences to individual user needs and preferences, leading to higher engagement and satisfaction. 

  • Predict and proactively address user needs: AI can help teams anticipate user behavior and potential issues, enabling them to proactively iterate and improve the product. 

The Future of Product Development: A Collaborative Dance with AI

AI is not a replacement for human expertise in product development. Instead, it's a powerful collaborator, augmenting human intuition and judgment with data-driven insights and automation. By embracing AI in both product and embedded analytics, product teams can unlock a new era of data-driven decision-making, leading to innovative products, satisfied users, and ultimately, long-term success. 


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